When you become an ATAX Franchise Owner, you have access to the best business plan, platforms, marketing, and strategy built from the ground up by industry icon John Hewitt. Founder of Jackson Hewitt and Liberty Tax Service, John Hewitt has a decades-long history of building strong business practices and sharing his knowledge with aspiring entrepreneurs across the U.S. and Canada.

By 1980, John was a regional director for H&R Block, running over 250 offices. Early on he saw a need for growth and improvement in the industry, so he soon embarked on what has become a remarkable career that included his vision of sharing his business expertise with like-minded individuals in search of personal and professional growth.

He developed decision-tree tax preparation software that would result in the eventual development of Jackson Hewitt which became one of the fastest-growing private companies in the U.S., and it also became public and eventually sold for $483 million with over 1,300 offices in operation. After the sale, John Hewitt launched Liberty Tax in Canada, which grew to over 4,000 offices in the U.S. and Canada, making it the fastest-growing major tax preparation company in history. Known for their costumed “wavers”, Hewitt continues to uphold bold and well-planned marketing that supports the growth of franchisees in their communities.

On to new entrepreneurial adventures, John founded Loyalty Brands in 2018. With ATAX, one of twelve brands emerging in three short years, John has knitted together a family of business services that lead to professional success for those who wish for the freedom, financial independence, and pride of business ownership. In 2021, Entrepreneur Magazine included three Loyalty Brands in their listing of the top 500 franchise opportunities, one of the three being ATAX.