An accounting and tax preparation franchise is a smart investment
and growth catalyst, whether you’re entering entrepreneurship or empowering your existing empire.- Reliable demand — taxes are never going away.
- Hispanic tax filers are the fastest-growing segment.
- Supports your other businesses & cuts costs.
- Leverage financial literacy for your family’s future.
Own a Strategic Growth Asset
Built to Deliver Returns.
Every adult and every business in America must file taxes — and roughly 60% of Hispanic taxpayers use a paid tax preparer, often in person and in their language.[1] Here is the model entrepreneurs are adding to their portfolio. Flip each card for the detail.
Bring financial literacy to the kitchen table.
You don’t have to be the tax expert — but raise a family around an ATAX office and your kids absorb taxes, business, and ownership the way other kids absorb slang. That conversation, every night for twenty years, is the inheritance.
Sources: 1 U.S. Census Bureau; Stanford GSB 2024 State of Latino Entrepreneurship; SBA Office of Advocacy; IRS Taxpayer Advocate Service (60% of Hispanic taxpayers use a paid preparer); Nielsen Trust in Advertising (referrals/trust). 4 The Income Tax School — average client tenure.
One client. Four year-round revenue streams.
Revenue every month of the year — not just January through April. Four distinct service lines give franchisees the opportunity to generate revenue beyond tax season.[1]
Tax Preparation
Personal & business returns, ITIN applications, amended returns, IRS audit support.
Every adult must file — and bilingual trust keeps clients coming back year after year.
Bookkeeping
Monthly bookkeeping retainers for small-business clients — the foundation of year-round cash flow.
Tax filing is once a year. Bookkeeping is 12 invoices per client, every year.
Payroll
Weekly or biweekly payroll runs, tax filings, and W-2 / 1099 prep for small-business clients.
Switching costs are high once payroll is integrated — the stickiest service in the practice.
Incorporation & Compliance
LLC formation, EIN setup, S-corp election, BOI / CTA filings, annual reports.
The on-ramp to a lifetime of tax + bookkeeping + payroll — new business owners stay for the bundle.
The Year-Round Advantage
Big-box tax brands go dark April 16. ATAX clients on bookkeeping + payroll retainers are paying you in May, August, and November — smoothing seasonality independents can’t escape.
Royalty Structure
14% royalty on gross revenue and 3% brand fund (per 2026 FDD Item 6). A minimum annual royalty applies as a floor — $5,000 in Year 1, rising to $10,000 by Year 3 (50% less in Puerto Rico); if your 14% royalties total less, you pay the difference.
Cross-Sell Compounding
The first sale — a tax return — is the on-ramp. Bookkeeping, payroll, and incorporation services deepen each client relationship over many years.
Most franchisees aim to open before the next tax season so the first January peak hits a fully-staffed office.
Sources & methodology
- This page describes the ATAX revenue model conceptually. Refer to the current ATAX Franchise Disclosure Document for the actual Item 19 Financial Performance Representation (if any), Item 5 (franchise fee), Item 6 (royalty & ad fund), and Item 7 (estimated initial investment). The most recent publicly summarized FDD information is from the April 29, 2026 filing.
- Year-round operating cadence reflects ATAX’s service mix (tax, bookkeeping, payroll, incorporation) as published at atax.com. Time-to-revenue varies by site selection, lease timeline, local permitting, and the franchisee’s onboarding pace.
- Royalty & brand-fund structure: 2026 FDD Item 6 — royalty 14% of gross revenues; brand fund 3% of gross revenues; minimum annual royalty $5,000 / $7,500 / $10,000 in years 1, 2, 3+ respectively (50% reduced in Puerto Rico). Past performance does not guarantee future results. Always consult the FDD before signing.
Proof, not opinion.
National media, the industry’s leading association, and the franchise owners who run ATAX every day — independently recognized every single year since 2020.
Inc. 5000Inc. 5000A recurring, recession-resistant market — with the wind at our back.
Owning a tax-services franchise is one of the most logical investments in America right now. Every adult and every business has to file. Tax law keeps changing — a sweeping new federal tax law just landed. Small-business formations are near record highs. And the demographic tailwind from the U.S. Latino economy is icing on the cake.
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Built for your entire community.
ATAX serves every household and small business in your territory that wants a real, in-person tax pro — with a built-in growth catalyst that accelerates product-market fit.
Hispanic / Latino market
Higher retention, stronger referrals, and deep community loyalty — and currently underserved by national chains and DIY apps. ATAX is bilingual and ITIN-ready on day one.
Customers who come back, year after year.
Tax preparation isn’t a one-and-done sale. It’s a mandatory, once-a-year routine — in a large paid-preparer market, a fast-growing bilingual community, and a referral-driven customer base that returns season after season.
Returns filed annually with an ITIN.[*]
The ITIN cohort is overwhelmingly Hispanic and overwhelmingly uses paid preparers. ATAX is one of the few national franchises trained & equipped to handle ITIN applications — and ITIN families return year after year.
Individual returns filed annually — by law.[1]
Filing isn’t optional and it doesn’t dip with the economy. About 161 million individual returns are filed every year, in booms and downturns alike — recurring, recession-resistant demand.
Of U.S. returns go to a paid preparer.[1]
Over half of all individual filers — about 84 million returns a year — hand their taxes to a paid pro rather than go it alone. Among Hispanic taxpayers it’s higher still, at 60%.[5] Steady, repeating demand for exactly the service an ATAX office provides.
Trust recommendations from people they know.[2]
Word of mouth is the most trusted channel there is — and it runs especially deep in Hispanic communities, where 84% of Latinos favor brands rooted in their neighborhoods. One happy client refers a sister, a cousin, a comadre, a small-business neighbor — a referral flywheel that compounds every season.
[*] IRS Taxpayer Advocate Service, Annual Report to Congress 2024 (ITIN Research Report): ~3.8M returns filed with an ITIN; 5.8M active ITINs. [1] IRS Data Book FY2024 (161.1M individual returns filed); IRS Publication 6187-A, CY2024 (84.3M individual returns e-filed by paid preparers); IRS Taxpayer Advocate Service (2024): over 54% of all individual returns are prepared by a paid preparer. [2] Nielsen, Trust in Advertising (recommendations from people you know) and Nielsen We Are All Human / Hispanic Sentiment Study 2023 (community favorability). [3] IBISWorld, Tax Preparation Services in the US (NAICS 54121d), 2025. [4] U.S. Census Bureau — 2024 American Community Survey (Spanish spoken at home) and Vintage 2023 Population Estimates (Hispanic share of population growth). [5] IRS Taxpayer Advocate Service, Understanding the Hispanic Underserved Population (2015 Annual Report to Congress; Forrester survey of 1,014 Hispanic taxpayers, 2014): 60% of Hispanic taxpayers used a paid (unenrolled) preparer vs. 18% of all U.S. taxpayers; only 16% self-prepared.
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Grow with the first Latino-owned tax franchise in America.
From a single Bronx office in 1986 to 111 franchised locations today[1] — ATAX was the first Latino-owned tax-preparation franchise in America, built for the bilingual, in-person customer.
Founded in 1986. Began franchising in 2007. Joined Loyalty Brands in 2019. What started as a single Bronx office grew into the first Latino-owned tax-prep, bookkeeping, and payroll franchise in America.
Sources & methodology
- ATAX 2026 Franchise Disclosure Document (issued April 29, 2026), Item 20 — List of Outlets. 111 franchised outlets in operation as of December 31, 2025.
Built by Latinos. Backed by the architects of tax franchising.
Veteran bilingual tax operators backed by Loyalty Brands — the team behind Jackson Hewitt, Liberty Tax, and the most successful tax-prep brands in U.S. history.
Founded Jackson Hewitt and Liberty Tax — the only operator to launch two of the three largest tax-prep franchises in U.S. history. 55+ years of franchise development experience now backing ATAX.
A franchise-marketing powerhouse and sought-after industry speaker. Decades designing the marketing systems that built Liberty Tax to thousands of locations — now applied to ATAX’s bilingual playbook.
Part of the Loyalty Brands family
Engineered for speed at every stage.
The Loyalty Brands playbook turns standard tax-franchise headaches — bilingual marketing, tax software, seasonal hiring, real estate — into push-button infrastructure. Tap each pillar.
The right storefront, fast.
Location and lease terms drive revenue and margin more than almost anything else. ATAX’s real-estate team scouts your market, vets the trade area, and negotiates terms alongside you — so you open in the right storefront, with rent that protects your P&L, and signage that converts foot traffic from day one.
Bilingual local search, pre-tuned.
A bilingual growth-marketing playbook with proprietary location naming, listings management, Spanish-language microsites, and Hispanic-community partnerships baked into the system — so your office shows up first, in both languages.
Proprietary bilingual tax software.
Tax preparation, e-filing, bookkeeping, and payroll — all integrated, all bilingual, all included. Your preparers train once and work in either language, with a single workflow that ties the four service lines together.
The ATAX Tax School pipeline.
Bilingual tax-school courses run in person and online, in English and Spanish — producing a steady supply of trained, community-rooted preparers ready to staff your office every season. Plus an in-house ITIN authority big-box brands deprioritize.
Your Growth, Accelerated.
The Quick Start system fires the moment your franchise is awarded. Bilingual listings populate. Microsites go live. The CRM ingests leads. Tax-season automations begin nurturing. The difference is starting with the full Loyalty Brands operating system on day one — the engine that built Jackson Hewitt and Liberty Tax — instead of assembling it yourself over years.
Grand opening · everything turned on.
Doors open with the entire Quick Start system already running. Bilingual listings live across every directory. Microsites indexed. CRM ingesting leads. Tax-season automations firing. Google & Meta ads switched on. Eagle signage installed. The infrastructure that takes most independents a year to assemble is in place from the moment you open.
The first tax season hits.
Walk-ins, referrals, and online leads come through the door as January through April peaks. Reviews stack up in both languages. Social engagement builds. You’re winning share-of-voice in your community — and the bookkeeping, payroll, and incorporation services are queued up to keep clients with you all year.
Year-round revenue takes hold.
Tax season is over. Most independents go quiet. You don’t. Bookkeeping clients are on monthly retainers, payroll is on weekly cycles, ITIN renewals come through summer, and incorporation services tick up as the small-business pipeline matures — the office stays active year-round.
You hit your stride.
Your first office is established and running year-round on the full ATAX system. The tools, systems, and guidance from a franchise built for the bilingual, in-person market are doing exactly what they were designed to do. Owners who want to grow can use the same proven playbook to open additional offices.
You scale to your next territory.
With your first office running on the full system, you use the same playbook — site selection, hiring, marketing, launch — to open your second, third, or fourth office. Multi-unit owners compound the same operating leverage across every new territory.
Bilingual marketing & growth support, fully built-in.
Everything you need to acquire and retain a multi-language client base — engineered by Loyalty Brands’ marketing team and tuned for the Hispanic market.
Tap any tile to learn more.
Want the full picture before you call?
One PDF with everything you need to evaluate the ATAX franchise opportunity — sent straight to your inbox.
- The business model and the unit economics
- The 60–90 day launch path, step by step
- The Quick Start system and bilingual marketing engine
- Franchise fee, total investment, and territory detail
Hispanics & Latinos shop local — and tell everyone.
Family group chats, church bulletins, neighborhood barbershops, Sunday after-mass — the Latino community is the most word-of-mouth-driven market in U.S. retail. People don’t just buy from local businesses; they champion them.
Your bilingual ATAX storefront becomes the anchor — tax season turns into a referral flywheel that compounds every year. A channel no Google ad can buy.
The smart money is bilingual.
A side-by-side look at why ATAX beats the seasonal, English-default chains — for both owners and the communities they serve.
Where the U.S. economy is growing. And where it isn’t.
Small-business growth by demographic, ranked. Latino-owned firms are growing nearly 6× faster than the national average — and the bilingual brands serving them are scaling alongside.
Latino-owned employer firms grew ~34% from 2012–2020 — roughly 6× the ~6% U.S. national average. In 2022 alone, Latino-owned firms generated $653B in revenue (+18.9% YoY) and added employment at 14% growth. This is where the next decade of small-business demand lives.[1]
Seasonal. English-default. Trust-thin.
- Bilingual capability is a marketing campaign, not a daily operating standard
- Open three months a year — clients walk away the moment April 15 hits
- Legacy national chains have been closing storefronts for years as lower-value filers shift to DIY apps[3]
- Consolidation and restructuring across big-box tax brands leave the trusted, in-person, bilingual niche wide open
Trusted. Year-round. Wide open.
- Bilingual EN/ES at every office, with support for 7 additional languages where the community needs it
- Four year-round revenue streams — tax, bookkeeping, payroll, incorporation
- Latino-owned firms up ~34% (2012–2020); ITIN filings ~3.8M/yr; 5+ million Latino businesses[5]
- ATAX is the only national bilingual tax brand in its 40th year
Sources & methodology
- U.S. SBA Office of Advocacy / U.S. Census Annual Business Survey. Latino-owned employer firms grew approximately 34% (2012–2020), roughly 6× the ~6% growth of all U.S. employer firms.
- U.S. Census Bureau, Annual Business Survey 2022. Hispanic-owned firms generated $653B in revenue (+18.9% YoY) and added 14.1% in employment year over year.
- IBISWorld, Tax Preparation Services in the US (2025); industry reporting on storefront consolidation and the shift of lower-complexity filers to DIY software.
- Taxpayer Advocate Service, Annual Report to Congress 2024 — ITIN Research Report. ~3.8M returns filed with an ITIN in tax year 2022; 5.8M active ITINs.
- Brookings Institution, “Charting the Surge in Latino-or Hispanic-Owned Businesses in the U.S.” (2023). Stanford Latino Entrepreneurship Initiative annual State of Latino Entrepreneurship reports.
- U.S. Census Bureau Annual Business Survey 2022 (Hispanic-owned firm revenue); Latino Donor Collaborative (2025) — U.S. Latino purchasing power estimated at ~$4.1 trillion.
- Nielsen, Trust in Advertising (88% of people trust recommendations from those they know) and Nielsen 2023 Hispanic Sentiment Study (community-rooted brand favorability).
Transparent Investment. Year-round upside.
Whether you’re launching a single office or securing a multi-unit territory, the ATAX model is built for fast opening, clear unit economics, and recurring year-round revenue.
$89,000
One franchise. Three returns.
One office. One investment. Three compounding returns. Tap each to see how.
Every adult and every business has to file. Always has, always will. ATAX layers four year-round revenue lines on top of a recession-resistant base.
Every LLC, S-corp, and C-corp in your portfolio writes a tax-prep check every year. Bring it in-house at cost. Sell the same service to your market.
Most American families are flying blind on money — and the bill compounds for decades. Owning an ATAX puts a tax pro at your kitchen table, and the same expertise that unlocks loans, college choices, and entrepreneurship for your clients lives inside your own household.
One office. Three compounding returns. The rare franchise that wins at all three.
Request Franchise InfoSources for the Family Asset panel: 1 NFEC National Financial Literacy Test (2024 results); 2 NFCC & Wells Fargo 2024 Financial Literacy Survey; 3 WalletHub Financial Literacy Statistics, 2026; 4 Frontiers in Big Data, SME Financial Literacy & Digital Financial Access, 2024; 5 GFLEC Working Paper 2015-3, Financial Literacy and Entrepreneurship (Lusardi & co-authors). Other panels: IBISWorld U.S. Tax Preparation Services (2025); IRS Data Book FY2024 & Publication 6187-A; IRS Taxpayer Advocate Service (Hispanic underserved population); SBA Office of Advocacy / U.S. Census (small-business & Latino-owned-firm counts); Deloitte Family Office Insights 2024; U.S. Federal Reserve Survey of Consumer Finances 2022; Stanford GSB 2024 State of Latino Entrepreneurship Report.
From day one to grand opening in 60–90 days.
A clear, transparent path from your first call to a community grand opening — designed to launch you before the next tax season.
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Day 1
Introductory Call
Check territory availability and discuss your goals, language preferences, and timeline.
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Week 1
FDD Review
A transparent line-by-line walkthrough of our Franchise Disclosure Document — fees, royalties, training, and obligations.
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Week 2–3
Discovery Day
Meet the Loyalty Brands leadership team and current ATAX franchisees at Discovery Day in Virginia Beach.
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Week 3–4
Approval & Funding
Secure financing through SBA, ROBS, or equipment-financing partners and sign your franchise agreement.
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Day 60–90
Training & Grand Opening
Two weeks of HQ training, site selection, fit-out, and a bilingual community grand-opening event.
Open in 60–90 days. Pays returns for generations.
A family-owned business, financial literacy, and an entrepreneurial success story — the start of multi-generational wealth and impact.
Built for the operators who own their market.
Whether you’re launching a brand-new venture or adding a recession-resistant brand to a franchise portfolio, ATAX is built for two primary operator profiles — with the right playbook for each.
You want a logical, fast-growth business to jumpstart your future.
A proven, low-investment, bilingual tax franchise with four year-round revenue streams and the marketing engine of Loyalty Brands behind it. Open in 60–90 days and scale into a multi-office portfolio.
- Stack offices fast 2–10+ ATAX locations across one or more markets, mapped for compounding revenue.
- Four year-round revenue lines Tax · Bookkeeping · Payroll · Incorporation — same client, four streams.
- Owner-operator or semi-absentee You lead growth; office managers run the front desk.
- America’s first Latino-owned tax franchise 40 years of community trust.
Add a recession-resistant brand to your franchise portfolio.
Existing franchise owner or investor? Add an ATAX office to balance the seasonal or discretionary concepts in your portfolio with year-round, recession-resistant tax and bookkeeping revenue — with the same low per-location investment across every office you open.
- Multi-unit from day one 2–10+ ATAX locations across your territory, mapped for methodical growth.
- Recession-resistant counter-weight Year-round tax, bookkeeping, and payroll balances seasonal or discretionary brands.
- Loyalty Brands portfolio depth Backed by the Loyalty Brands multi-brand franchise portfolio and its shared operating and marketing systems.
- Low per-location entry Each ATAX office carries the same $59,150 minimum investment (2026 FDD Item 7) — a low per-unit floor for building a multi-office territory over time.
Other operators who thrive with ATAX.
If you don’t see yourself in the two primary profiles above, ATAX still has a strong fit for these two operator types.
You’ve built the practice. Now own the brand.
Independent preparer, CPA, or EA running a small practice? You already do the hard part. Roll your book into ATAX and inherit forty years of franchise infrastructure on Day 1 — without giving up the relationships you’ve built.
- Bring your existing client book Your clients become ATAX clients overnight, with bilingual support layered on.
- Stop building someone else’s tomorrow Tired of working under a chain’s P&L? Convert. Keep the upside. Own the relationship.
- Day-1 access to ATAX’s tech stack Proprietary tax + bookkeeping software, CRM, listings, microsites, paid-media playbook.
- Year-round cross-sell engine Layer bookkeeping, payroll, and incorporation onto your existing tax book.
Trade the cubicle for a business that matters locally.
Mid-to-senior professional ready for autonomy and a community footprint? You don’t need a tax background — ATAX provides the playbook, software, marketing, and bilingual preparer pipeline. You bring the leadership.
- No CPA license required You lead the office; bilingual preparers from ATAX Tax School do the prep work.
- Two-week HQ bootcamp Operations, software, tax law, and a tax-season sales playbook all included.
- Turn-key bilingual marketing Listings, SEO, microsites, and paid media launched in two languages on Day 1.
- Build a real exit asset Own a transferable business you can sell, pass down, or scale into multi-unit.
Request the conversation. We’ll do the rest.
30-minute discovery call. Full FDD on the table. Direct intros to current ATAX owners. No pressure, no spam, no scripts — we’d rather you say no early than be unhappy six months in.
Frequently asked questions.
Do I need to be a CPA or have prior tax experience?
Do I need to speak Spanish to own an ATAX office?
What does the year-round business actually look like?
Is this semi-absentee or owner-operator?
Do you offer financing?
How does territory protection work?
What ongoing support does ATAX provide?
Is your market still open?
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