Privacy Policy
Last modified: July 11, 2026
ATAX LLC d/b/a ATAX® (“we,” “our,” or “us”) respects your privacy and is committed to protecting it through our compliance with this policy. This policy describes the types of information we may collect from you, or that you may provide, when you visit https://ataxfranchise.com (our “Website”) — the franchise-development website for ATAX — and our practices for collecting, using, maintaining, protecting, and disclosing that information.
This policy applies to information we collect:
- On this Website.
- In email, text, and other electronic messages between you and this Website.
Please carefully review this privacy policy to understand our policies and practices regarding your information and how we will treat it. By using this Website, you agree to this privacy policy. This policy may change from time to time. If we make material changes, we’ll let you know either by notifying you on the Website or by sending you an email. Your continued use after we make changes is deemed acceptance of those changes, so please check the policy periodically for updates.
Information We Collect About You and How We Collect It
When you access our Website or submit a franchise inquiry, we collect and process certain information. The types of information collected depend on your activity on the Website, but may include:
- Identifying information such as your name, postal address, email address, and telephone number, and other identifiers by which you may be contacted online or offline.
- Information you choose to provide about your interest in the franchise opportunity, such as your target market or location, timing, investment range, and relevant business or professional background.
- Information about your internet connection, the equipment you use to access the Website, and usage details.
We collect this information:
- Directly from you when you provide it by filling in forms on our Website (for example, our Request Information or Growth Kit forms) or corresponding with us.
- Automatically as you navigate through the Website. Information collected automatically may include usage details, IP addresses, approximate location, and information collected through cookies, web beacons, and other tracking technologies (see “Cookies and Tracking Technologies” below).
- From third parties, for example, vendors, advertising partners, and other business partners.
You do not have to provide us, or third parties, with any information; however, we won’t be able to respond to your inquiry or provide franchise information without it. You can take certain steps to avoid sharing information that is otherwise provided automatically by adjusting the security and cookie settings in your web browser and by using the choices described below.
Cookies and Tracking Technologies
We and our service providers use cookies and similar technologies on this Website. We group them into the following categories:
- Strictly necessary — required for core Website functions (for example, remembering your cookie choices). These are always on and cannot be switched off.
- Analytics — help us understand how visitors use the Website so we can improve content and performance. We use Google Analytics 4, deployed through Google Tag Manager.
- Advertising — used to measure and improve our advertising and to show relevant ads to prospective franchisees, including through Google Ads. This may involve sharing online identifiers with advertising partners.
We also use HubSpot to process the forms you submit and to manage our communications with you as a franchise prospect. When you consent to analytics, a HubSpot analytics cookie may be set to associate your form submission with your visit.
Your choices. When you first visit, analytics and advertising technologies are set to a denied state by default until you make a choice. Our cookie banner lets you Accept, Decline, or Manage your preferences, and you can change your choice at any time by reopening the preferences panel. You can also control cookies through your browser settings, opt out of Google Analytics using the Google Analytics Opt-out Browser Add-on, and manage Google ad personalization at My Ad Center. For more on how these partners handle data, see the Google Privacy Policy and the HubSpot Privacy Policy.
SMS Messaging Terms
By providing your mobile phone number and consenting to receive text messages from ATAX, you agree to receive SMS messages related to your franchise inquiry — such as scheduling discovery calls, responding to your questions, and other franchise-opportunity and business-related communications consistent with your request.
Consent to receive SMS messages is not a condition of purchase or of receiving franchise information. Message frequency may vary based on your interaction with us. Notwithstanding anything to the contrary in this Privacy Policy, we will not share your consent for SMS messages with any third party or affiliate without your express agreement.
You may opt out of receiving SMS messages at any time by replying STOP to any message. After opting out, you may receive a single confirmation message. For assistance, reply HELP or contact us at [email protected]. Message and data rates may apply based on your mobile carrier plan; ATAX is not responsible for any charges imposed by your carrier. We reserve the right to modify or discontinue our SMS messaging program at any time.
How We Use Your Information
We use the information we collect for the following purposes:
- To respond to your franchise inquiry and provide the information you request.
- To schedule and conduct discovery calls and follow up about the ATAX franchise opportunity.
- To verify identity and to prevent fraud and abuse.
- To operate, evaluate, and improve the Website and our marketing.
- To send you communications consistent with the consent you provide.
How This Information Is Shared
We may disclose aggregated information about our users, and information that does not identify any individual, without restriction. We may disclose personal information that we collect or you provide as described in this privacy policy:
- To our parent, subsidiaries, and affiliates, including Loyalty Brands.
- To independently owned and operated franchisees of ours.
- To contractors, service providers, and other third parties we use to support our business — such as customer-relationship-management (CRM), analytics, advertising, hosting, and communications providers — who are permitted to use it only to perform services on our behalf.
- To fulfill the purpose for which you provide it.
- To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of the assets of ATAX®, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by us about our Website users is among the assets transferred.
- For any other purpose disclosed by us when you provide the information.
We may also disclose your personal information to comply with any court order, law, or legal process, including to respond to any government or regulatory request; to enforce or apply our agreements; and if we believe disclosure is necessary or appropriate to protect the rights, property, or safety of our customers, our company, or others, including for fraud protection and credit-risk reduction.
Data Security
We have implemented measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration, and disclosure. Unfortunately, the transmission of information via the internet is not completely secure. Although we do our best to protect your personal information, we cannot guarantee its security, and any transmission of personal information is at your own risk.
Your Rights
You may send us an email at [email protected] to request access to, correct, or delete any personal information that you have provided to us. We may not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect. State consumer privacy laws may provide their residents with additional rights regarding our use of their personal information, as described below.
Privacy Notice for California Residents
If you are a California resident, California law requires us to provide you with additional information regarding how we collect, use, and share your “personal information” (as defined in the California Consumer Privacy Act (“CCPA”)). In the preceding twelve (12) months, this Website has collected the following categories of personal information:
| Category | Examples | Collected |
|---|---|---|
| A. Identifiers. | A real name, postal address, unique personal identifier, online identifier, Internet Protocol (IP) address, email address, or other similar identifiers. | YES |
| B. California Customer Records categories (Cal. Civ. Code § 1798.80(e)). | A name, address, and telephone number. (We do not collect Social Security numbers, financial account numbers, or medical information through this Website.) | YES |
| C. Protected classification characteristics under California or federal law. | Age, race, national origin, religion, marital status, sex, veteran or military status, etc. | NO |
| D. Commercial information. | Products or services considered, or other purchasing or consuming histories or tendencies (for example, your interest in the franchise opportunity). | YES |
| E. Biometric information. | Fingerprints, faceprints, voiceprints, and similar identifiers. | NO |
| F. Internet or other similar network activity. | Browsing history, and information on a consumer’s interaction with a website, application, or advertisement. | YES |
| G. Geolocation data. | Approximate physical location derived from IP address or a ZIP code you provide. | YES |
| H. Sensory data. | Audio, electronic, visual, thermal, olfactory, or similar information. | NO |
| I. Professional or employment-related information. | Current or past job history or business background you choose to share with us. | YES |
| J. Non-public education information. | Education records maintained by an educational institution. | NO |
| K. Inferences drawn from other personal information. | A profile reflecting a person’s preferences and predispositions (for example, likelihood of franchise interest). | YES |
We use and share the categories of personal information we collect consistent with the business purposes described in this privacy policy. We do not, and have not, sold personal information to third parties.
Your California Rights and Choices
The CCPA provides California residents with specific rights regarding their personal information:
- Right to know and data portability — you may request that we disclose the categories and specific pieces of personal information we have collected about you over the past 12 months, the sources, our purposes, and the categories of third parties with whom we share it.
- Right to delete — you may request that we delete personal information we collected from you, subject to certain exceptions (for example, to complete a transaction, detect security incidents, comply with a legal obligation, or make other lawful internal uses compatible with the context in which you provided it).
- Right to non-discrimination — we will not discriminate against you for exercising any of your CCPA rights.
To exercise your rights to know or delete, email us at [email protected]. Only you, or someone legally authorized to act on your behalf, may make a request. We will confirm receipt within ten (10) business days and must verify your identity before responding. You may submit a request to know twice within a 12-month period. We do not charge a fee unless a request is excessive, repetitive, or manifestly unfounded.
California’s “Shine the Light” law (Civil Code § 1798.83) permits California residents to request information about our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, email [email protected].
Other States’ Privacy Rights
Colorado, Connecticut, Virginia, Utah, and a growing number of other states provide their residents with rights to confirm whether we process their personal information; access, correct, and delete certain personal information; data portability; and to opt out of processing for targeted advertising and “sales.” To exercise any of these rights, please submit a request to [email protected].
European Union Users
Data protection law in Europe requires a “lawful basis” for collecting and retaining personal information from citizens or residents of the European Economic Area. Our lawful bases include your consent, legal compliance, and our legitimate business interests.
Children’s Privacy
This Website is intended for adults exploring a business opportunity and is not directed to children. We do not knowingly collect personal information from children under 16. If you believe a child has provided us personal information, contact us at [email protected] and we will delete it.
Changes to Our Privacy Policy
It is our policy to post any changes we make to our privacy policy on this page, with the date of the last revision identified at the top. If we make material changes to how we treat our users’ personal information, we will notify you through a notice on the Website. You are responsible for periodically visiting this policy to check for changes.
Contact Information
To ask questions or comment about this privacy policy and our privacy practices, or to make a complaint, contact us at:
ATAX LLC d/b/a ATAX
780 Lynnhaven Pkwy, Ste. 240
Virginia Beach, VA 23452
[email protected]
(757) 699-1414